Meet Trevor and Kane, the founders of Coach Catalyst. This is their story.
Trevor and Kane were college housemates and basketball teammates at a small school in Minnesota. After earning their degrees, each returned to their respective homes in separate states. Trevor stayed in Minnesota after a short hiatus in Germany, and Kane went back to Wisconsin after a brief detour in Chicago.
Upon moving back home after a 3-year stint playing basketball in Germany, Trevor decided to pursue his dream of helping people. He became a fitness coach and started coaching clients from the local community center. Initially, he worked in a one-on-one setting, and his first client was actually his mom! Then, he began running boot camps and semi-private training sessions. Trevor was doing it all.
After a couple of years of training and building up his clientele, he decided it was time to open his own gym. He found a building, renovated much of it himself in his “downtime,” and moved all his clients to this new space he called Functional Fitness. As his clientele grew and he started to hire people to help him manage everything, little problems started to pop up here and there.
In the neighboring state just to the east, Trevor’s buddy Kane was going through his own journey. He struggled to determine how to put his dent in the world, but after earning his MBA, he decided on fitness as his profession.
After spending a couple of years formally educating himself, doing an extensive internship, and being hired by the struggling gym he interned at, he decided to buy that gym and turn it around.
He completely changed the gym’s business model in less than a year. He created a space he, his coaches, and his clients could be very proud of. But, like any business owner, problems started to pop up here and there.
Trevor and Kane went down separate paths but ended up in eerily similar situations.
Different Coaches, Same Problems.
Neither of these two friends knew they would be compelled to do something about one of these little problems together.
Coach Catalyst began as a “how do we get our clients better results as our gyms grow” conversation. This was a challenge because when you start working with just a few people, you can give them all the time in the world. But as your clientele grows, there just isn’t enough time in the day to do all the little things you did in the beginning.
Like most ideas, Trevor and Kane talked about it for a year or so. After that, they searched for other solutions but couldn’t find anything that did exactly what they wanted.
“How do we get our clients better results as our gyms grow?”
Frustrated at the lack of options available, they decided to find a way to build it. They knew what they wanted but had yet to learn how to get it from brainstorming into a viable solution.
Information Overload
Trevor and Kane provided some of the highest-level coaching in the country, which is why their gyms flourished. But, to create any meaningful change in their clients, they needed to find a way to “influence” those clients when they weren’t around. You know, that whole nutrition and lifestyle piece that we know not to ignore but most often do.
So, they started by delivering more information and content to their clients.
But let’s be honest; people don’t need more information. They probably need less of it. The internet has an abyss of information that most people get lost in, which isn’t helpful.
But let’s be honest; people don’t need more information.
So, Trevor and Kane helped their clients sort through some of the nutrition noise. They handed out pamphlets and sent out emails, but how would they know if their clients were applying it?
The truth is, they guessed. Sure, some people saw more progress, but the vast majority were left behind.
Having been trained by Precision Nutrition, Trevor and Kane both shifted to a habit-based approach. They stopped giving away information and started putting action into the hands of their clients. Still, how were Trevor and Kane supposed to know all of their clients were compliant?
To solve this problem, they created more thorough handouts that they could give out to clients. The flyers would have educational content on one side, and a report card on the other. Every day they would report if they did the habit on the sheet.
After two weeks, the clients would turn the sheet back in. Like anything, some clients did it, and some clients didn’t. But, more clients were doing it, which was a step in the right direction. Some would turn it back in with multiple days missed and others with lots of X’s, which meant they didn’t do the habit on those days. The problem was that Trevor and Kane could never address it until after the two weeks were up. By the time the client turned the habit back in, it was too late.
The accountability sheets only let the guys know where a client was in the process once they turned the sheet back in. Plus, to keep that process going, they would need to hire another admin just to handle all the paperwork.
There had to be a better way.
Technology To The Rescue
One day, after trying to sort through endless report cards, Trevor and Kane had that “ah-ha” moment that we all know too well. The answer was right in front of them the whole time.
Use technology (software) to automate and organize everything. Easier said than done, for sure, but definitely doable, as we’ve come to find out.
Trevor and Kane found a way to systematically deliver content and collect data. Did the client complete the assigned habit? Yes or no. Simple.
But, why stop there? What about progress pictures, exercise programming, and communication? Why not put them all under the same umbrella?
That’s exactly what they did.
Coach Catalyst:
Gives clients habits that can be tracked for a set period of time.
Delivers education related to the habit, so the client knows exactly what and how to complete the habit.
Allows the client to track whether or not they completed the habit.
Notifies the trainer if the client doesn’t check in for a few days.
Notifies the trainer if the client hasn’t completed their habits or workouts.
Delivers it all where people spend their time: smartphones and email.
Allows you to directly communicate with your clients directly on their smartphones.
Tracks metrics and photos to gauge progress.
The best part? It’s easy to use, for coaches and clients alike. So, don’t spend another minute using pen and paper. Try Coach Catalyst risk-free today and never look back.
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Bio:
Brian has spent the last 12 years fine-tuning his skills as a coach and movement specialist to help people move and feel better than ever before. He has worked with and learned from some of the industry's most revered coaches and personal trainers, like Adam Bornstein, Tim Skwiat, and Justin Kavanaugh. He has held multiple certifications through Functional Range Conditioning (FRC), Precision Nutrition (Pn2), and ONNIT. In 2018, Brian founded Motive Training, a personal training organization that teaches clients how to move with purpose, ensuring they have a well-rounded, functional body. You can find Motive Training in Grand Rapids, MI, and Austin, TX.
Website: www.movewithpurpose.com