Fred Zoller’s Secret Strategies for Building a Multi Six-Figure Fitness Business
Fred is the illustrious owner of Louisiana’s LEAN Performance Academy and an online business empire that rivals the work of heavy hitters like Alwyn Cosgrove and Pat Rigsby.
His facility outgrew its space 3 times in a few short years, as he scaled from a 1,000 square-foot spot to a 10,000 sf space complete with a Ninja Warrior Obstacle Course (how cool is that?).
The best part? Fred doubled his brick-and-mortar revenue and his online revenue in a year’s time, instantly exceeding the multi six-figure dollar mark.
He’s now living the dream: Fred works 8-4 daily so he can enjoy time with his wife and kids, all while overseeing his fitness empire and attending grad school.
We want to be like Fred :). So, we asked him to reveal his top secrets to building his business and brand, all while maintaining time and money freedom.
Get Fred’s secrets below…
Show Notes | Fred Zoller’s Secret Strategies to Building a Multi Six-Figure Dollar Fitness Business
- Fred’s Best Piece of Business-Related Advice for Fit Pros | 2:12
- Secret Strategies for Scaling Your Business WITHOUT Losing Balance | 4:00
- The Hardest Part of Building a Fitness Business | 12:30
- Most Overlooked Revenue Streams For Fit Pros | 15:55
- Inspiration: Other Fit Pros You Can Learn From | 18:30
The Best Business Advice for Fit Pros
Build a great team.
As you attempt to scale while also finding work-life balance, you need a team of high-performers to help you shift from doing everything on your own to delivering an extraordinary experience through others.
Honestly, you can’t do it on your own … despite what you may think. Hire the right people, train them properly, delegate, and ensure they are over-delivering on the extraordinary experience you’ve personally promised to your tribe.
With a great team in place, you can relax your mind and enjoy the time away from the trenches as revenue pours in.
Proven Strategies to Scale Your Fitness Business Without Losing Balance
Raise your rates. Fred’s business grew so fast that volume became a problem. Believe it or not, he had too many people (yes, it’s a thing), leading to upset clients. So, he increased his rates for the first time ever. Scary? Yes. Worth it? Absolutely.
Fred’s gym went from 500 to 350 clients following the change, but the increase made up for the loss in memberships. Plus, his 350 clients were happier than ever with more space and smaller classes. Less people, more money, and happier clients is a winning formula.
Stick to your schedule. Work will expand or not, based on the time you give it. It’s scary to step away, but evolving your business requires it.
Fred devotes 8 hours to work each day. He gets as much done in that timeframe as humanly possible. He’s also a full-time student and a family man. If Fred can get by working 8 hours a day, you can too.
Focus on client retention. Stop worrying about lead gen and forgetting your current clients. There are far too many fit pros adding people without actually growing.
Keep your current members happy and engaged. Retention is crucial to growth.
Leverage time-saving software like Coach Catalyst. When Fred first saw Coach Catalyst, he had no interest. But he couldn’t keep running transformation challenges back-to-back-to-back on his own. Unless he was going to work 24 hours a day, there was no way he could scale the accountability and communication needed for each participant to have an unforgettable experience.
Fred needed Coach Catalyst … but he didn’t know it yet.
He finally gave the software a try to unclog his inbox and scale communication, and he was instantly hooked. In Fred’s words, “Coach Catalyst is a gold mine.” The software makes challenges simple and streamlined, while giving you the tools to scale everything without giving up your freedom in the process.
The Hardest Part of Building a Fitness Business
Finding good employees and having them replicate what you’re doing. You need to build systems and you need to train your people. If they’re failing, it’s on you.
Hiring is only half the battle. Training is crucial.
The 2 Most Overlooked Revenue Streams for Fit Pros
Sell supplements. They’re getting ‘em somewhere, so why not get them from you? Whenever Fred’s team runs programs, they include a list of recommended supplements and ensure they’re ready and available at the facility.
Digital challenges. Fred’s constantly running challenges and during slow months like July, he loves to leverage digital challenges for extra revenue. Whether it’s fitness-related, habit-related, or nutrition-related, Fred’s team looks to Coach Catalyst to make things simple, streamlined, and effective.
The software helps the challenges run on “auto-pilot” :).
Fitness Business Experts Every Fit Pro Should Know
Alwyn Cosgrove. One of my Fred’s first mentors and a man who he connected with instantly, Alwyn Cosgrove is a pioneer in the industry.
Pat Rigsby. It sounds made up, but within a year, Fred doubled his fitness business and grew a 6-figure online business under Pat’s direction. Pat is a master at what he does.
Pat Beith. The owner of Athletes Acceleration, Fred requires all of his coaches go to through Pat’s Strength & Conditioning courses to ensure they’re on-point with all they do.
How to Get in Touch with Fred
We loved having the chance to chat with Fred and reveal his secrets to success. To lean more about Fred, his online business, and his facility, visit LeanPerformanceAcademy.com and FredZoller.com.
P.S. Want more time and money freedom like Fred? Dream of working 8 hours per day while still driving close to 7-figures of revenue? Our software is designed to help you scale while ensuring you continue to deliver the extraordinary experiences your brand was built on. Whether you’re playing in the digital space or are the proud owner of a brick-and-mortar facility, Coach Catalyst is your solution to unlocking more revenue without giving up more time.